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Research papers

Retail VS. direct

This paper explores how PC vending is changing and adapting to the challenges of new technologies and attitudes. Business and consumer desktop PC markets are the topic of investigation. These markets are particularly suitable for investigation as...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: Ray Poynter
Company: KANTAR TNS Malaysia
September 1, 2000
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Citation

Poynter, R. (2000a, September 01). Retail VS. direct. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/retail-vs-direct


Research papers

From CAPI to HAPPI

This paper is mostly about the future of face-to-face interviewing. My thesis is that we will see two revolutions in the methodology of data collection in this area before the end of the century which I shall call the 'CAPI' and the 'HAPPI'...

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology
Author: John A. Samuels
August 1, 1998
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Citation

Samuels, J. A. (1998a, August 01). From CAPI to HAPPI . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-capi-to-happi-


Research papers

From CAPI to HAPPI

The thesis of the paper is that within the next decade we are likely to see two revolutions in data collection for market research surveys that are currently conducted by face-to-face interviews. The first part of the paper concerns the CAPI...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Author: John A. Samuels
September 1, 1994
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Citation

Samuels, J. A. (1994a, September 01). From CAPI to HAPPI. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-capi-to-happi


Research papers

Using computer mice to enhance data capture

This paper reviews the contribution that a computer mouse can offer with respect to enhancing Computer Aided Personal Interviewing (CAPI). The paper briefly refers to the new advantages and problems that CAPI has introduced, and goes on to discuss...

Catalogue: Seminar 1992: Do New Technologies Help Or Hinder Marketing Decisions?
Author: Ray Poynter
June 15, 1992
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Citation

Poynter, R. (1992a, June 15). Using computer mice to enhance data capture. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/using-computer-mice-to-enhance-data-capture